Praise for Free, Perfect, and Now.
"Call me crazy, but the last thing we need is business is another 'Big New Management Idea.' What we could all use - whether we are part of a big organization or a small one - is more trustworthy information about the implementation of the ideas we already have. Free, Perfect, and Now is the prefect business book for our times, one of the few authentic accounts I've read of how companies really manage to transform themselves. No New Economy babble here - real people, a real company, pulling off real change."
- GEORGE GENDRON, EDITOR, INC. MAGAZINE
"One of the most remarkable, firsthand stories of wealth creation I've ever read! For anyone who wants to understand the 'on the ground' narrative of how entrepreneurs work, how innovation leverages intellectual capital, and how ideas - business ideas - can improve the quality of life, this book is for you."
- WARREN BENNIS, AUTHOR OF ON BECOMING A LEADER
"Rob Rodin's personal journey to innovate leadership is told with candor and wit - it's the real story of how things get done in the best companies. The lessons learned by this world-class change master will resonate with every CEO or wannabe CEO, and the down-to-earth advice for managers on every level can help almost every business to profit and grow."
- ROSABETH MOSS KANTER, HARVARD BUSINESS SCHOOL
"These days, lots of companies talk about change and transformation. But if you want to see what it really takes to become a fast company - and what it really looks like - read this book."
- ALAN WEBBER, FOUNDING EDITOR, FAST COMPANY MAGAZINE
"With great condor about his setbacks as well as his victories, Robert Rodin offers compelling advice on making an organization succeed. He combines a broad vision of the future with the management skill to deal with the present - a rare talent indeed! because all of us - even those in government - serve 'customers,' this is an important book for any organization."
- BRUCE KARATZ, CHAIRMAN AND CEO, KAUFMAN AND BROAD HOME CORPORATION